Art x Vinyl
Art & Vinyl is the flagship store for Mindzai Creative, Beatlab, and Belzel Books located in Austin, TX. This curated space includes an art gallery, apparel line, record store, DJ equipment and accessories.
For their logo, they were looking for something Lo-Fi, gritty and hand drawn to set the collaborative space apart from the well known Mindzai art style.
Among the other logos, I pitched the idea of a vinyl character they could use as a brand mascot for the store. They liked it, but we wanted to utilize him more as a logo for now.
The finalized logo is almost the exact rough sketch presented in the beginning of the process.